Open to all, focused on Austinites (within city limits): 20-somethings and 30-somethings, young starters, young professionals, tech workers, and students. Special focus on dissatisfied Christians and anti-baptist postmoderns. (See Percept data reports for detailed local breakdowns of demographic and psychographic distributions.) By having a “target”, we are not closing ourselves to other people; the purpose of having a target demographic is to provide focus and starting point for planning and outreach.

[This is from the Launch Plan for New Way Church in Austin, TX. Yesterday began this section on People. Next we’ll continue the theme with a post on the Initial Leadership Team.]

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