Posts Tagged Church Planting

No Premature Real Estate

Another new component of this church planting model is the avoidance of long-term commitments to real estate. New Way Church will be technically nomadic for the first many years of its existance. This not only reduces costs significantly, but it also helps in a number of other ways. There are a number of different ways of doing this. Primary venues (following recent studies of successful church plants) include movie theaters, school auditoriums, and other community centers. Currently we are looking at the Regal cinema at the Gateway Mall.

New churches often become hyperfocused early on on building programs. The good thing about a building program is that it gives the community a goal. But there are costs that come with this goal.

First, it is a self-serving goal and so tends to turn a community inward. Second, it locks the church in with regard to worship gathering size far too early. Third, it saps all the financial, emotional and physical energy of the congregation, preventing that energy from being used on more outward-facing programs. Fourth, it creates a long-term burden—in the form of maintenance and sometimes debt service—that not only draws money and energy away from outward-focused programs, but (when debt or additional grants are involved) it robs the congregation of an important sense of self-sufficency, making them into wards of the denomination. Finally, building programs encourage a “work hard today, so eventually everyone can stop working so hard altogether” mentality. The building of a building has no obvious followup goal to inspire and lead a community. Better long-term goals include things that will always need repeating—like sponsoring the planting of daughter churches. (See “Daughtering”, below.)

[This is from the Launch Plan for New Way Church in Austin, TX. Last week: Street to Kitchen. Tomorrow: Marketing Philosophy.]

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Street to Kitchen

Using an adaptation of the “Foyer to Kitchen” model of church program planning, no new program will be started that does not have a clear goal that assists in progressing participants a step closer to experiencing the Lord in His Second Coming. We call this “street to kitchen” because we feel that the church’s behavior in the public commons is as significant as its behavior with those who have entered its doors. So the metaphorical progression is Street -> Foyer -> Living Room -> Kitchen Table.

[This is from the Launch Plan for New Way Church in Austin, TX. This is after a long hiatus of posting. Last post was on the Crowd to Core model. Next week I will post a section titled No Premature Real Estate.]

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Crowd to Core

The growth model will focus not on the core (the dedicated leaders within the congregation), but on the crowd (newcomers and potential newcomers). Traditional church planting focuses on core development, followed by slowly sending the core out to invite new people from the crowd to the congregation. But the problem with this approach is that the core tends to develop a powerful sense of identity that inevitably feels at least unconsciously threatened by the growth of the congregation.

This newer approach views the preexisting dedicated members not as a core to be nurtured, but as a potential leadership team to be immediately empowered and turned outward toward the crowd. Focus then becomes quickly identifying new potential leaders from the crowd of newcomers and carefully progressing them into positions of responsibility at a higher rate than in traditional church settings.

So rather than first meeting for worship in living rooms and doing pastor-led doctrinal studies, we will go immediately to worship in rental facilities, with small groups led by volunteers.

For six months leading up to the public launch date, we will have monthly “preview” services. A preview service is a regular worship service at which everyone is “practicing” for when we invite the general public on launch day. However, after the first one to three preview services (once the roughest edges are knocked off) we will begin inviting personal friends and doing some early advertising. With each service we will build momentum by increasing our connected outreach efforts.

Everyone who attends a preview service is then invited to a “comeback event” two weeks later. These six comeback events are social events at the pastor’s house, at a park, and in other locations. Here the vision for the church is cast, community ties are built, and all attendees are invited to help put on the next preview service.

All this leads to a large marketing push combined with a big invitation program for the launch day, which kicks off regular full operation of the church with weekly public worship gatherings and small group meetings.

[This is from the Launch Plan for New Way Church in Austin, TX. Yesterday: Church Systems. Next time: Street to Kitchen.]

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Church Systems

We will be using a heavily adapted version of Nelson Searcy’s church systems model. This model organizes a church according to interlocking systems, much like the different systems of the human body. As part of this model, we will be running a semester-based Small Group system, a “big day” driven Evangelism system, and a top shelf Assimilation system using trained greeters, contact cards, and short and medium term personal followup communications.

[This is from the Launch Plan for New Way Church in Austin, TX. Yesterday: why Mac Frazier. Tomorrow: Crowd to Core.]

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Mac Frazier

The Rev. Glenn “Mac” Frazier was ordained as a minister of the New Church in 2006, and raised to the degree of pastor in 2008. He has served as an Assistant to the Pastor in Pittsburgh and in Bryn Athyn, and as visiting minister to Erie, North Ohio, Charlotte, and Chapel Hill. He has also served as consulting pastor for Pulse (the General Church’s revamped young adult program), and has been an ongoing contributor to Office of Outreach efforts, including writing for New Church Connection magazine and assisting with the development and associated training for spiritual growth campaigns. He has also served as a clergy representative on a couple of General Church board committees and teams.

Before answering the call to the priesthood, he was an executive at the web business development company he co-founded in 1995. Refinery grew to be an industry leader by the time of its sale in 2007. Mac’s principle role in the company was the building and leading of the consultant group within the company that advised clients on new projects. During this time, he not only had experience running a startup, but consulted on the plans of numerous other startup ventures funded by major corporations.

Mac retired from active involvement in the company in 2003 to take a little time off before entering theological school. During this hiatus he authored an opinion and current events blog that was cited numerous times in the online edition of the Wall Street Journal.

Mac married Gillian Leeper from Atlanta, GA in 1995. Together they have four children, ages four to twelve.

[This is from the Launch Plan for New Way Church in Austin, TX. Yesterday: why Austin, Texas. Tomorrow: Church Systems.]

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